Is Corporate Advertising Effective in a Crisis? The Effects of Crisis Type and Evaluative Tone of News Coverage
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10496491.2013.872216
Reference42 articles.
1. Framing effect on the public's response to crisis: Human interest frame and crisis type influencing responsibility and blame
2. Consumer Behavior and Psychological Reactance
3. Choosing the Right Words
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