The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies
Author:
Affiliation:
1. ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Lisbon, Portugal;
2. ISCTE-Instituto Universitário de Lisboa, Lisbon, Portugal
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1745982
Reference68 articles.
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