Creating Shopper Value: Co-Creation Roles, In-Store Self-Service Technology Use, and Value Differentiation
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10496491.2014.885480
Reference43 articles.
1. Psychological Implications of Customer Participation in Co-Production
2. Investigating Consumer Expectations of Convenience-Store Attributes in Emerging Markets: Evidence in Chile
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