Bloggers’ Interactive Practices and Their followers’ Purchase Intentions: The Mediating Roles of Perceived Credibility and followers’ Para-Social Interactions-Reference-Cited by-同舟云学术

Bloggers’ Interactive Practices and Their followers’ Purchase Intentions: The Mediating Roles of Perceived Credibility and followers’ Para-Social Interactions

Published:2023-11-09 Issue: Volume: Page:1-26
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Olfat Mohammad¹,Nasir Melika²,Shokoohyar Sina³,Shokouhyar Sajjad¹

Affiliation:

1. Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran

2. Faculty of Management and Accounting, University of Tehran, Tehran, Iran

3. Stillman School of Business, Seton Hall University, New Jersey, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2279771

Reference67 articles.

1. Impact of ERP systems usage on organizational agility

2. The theory of planned behavior

3. The moderating effect of blogger social influence and the reader’s experience on loyalty toward the blogger;Arrieta B. U.;Online Information Review,,2019

4. Perceived Quality and Emotional Value that Influence Consumer's Purchase Intention towards American and Local Products

5. Perceived entrepreneurial munificence and entrepreneurial intentions: A social cognitive perspective

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA;Asia Pacific Journal of Marketing and Logistics;2024-08-14

2. ESM Adoption for Marketing Purposes in Organizations: The TOE Framework;Journal of Promotion Management;2024-07-31

3. The influence of employees’ work-related use of social media on their service innovation behavior: the SOR paradigm;Digital Transformation and Society;2024-04-10

4. The S-O-R paradigm in explaining enterprise social network (ESN) discontinuous usage intention;Aslib Journal of Information Management;2023-12-04