Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda-Reference-Cited by-同舟云学术

Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda

Published:2020-10-12 Issue:2 Volume:27 Page:211-249
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Rana Sudhir¹^ORCID,Raut Sachin Kumar¹,Prashar Sanjeev²,Hamid Abu Bakar Abdul³

Affiliation:

1. Fortune Institute of International Business,New Delhi, India

2. Indian Institute of Management Raipur, India

3. Putra Business School, Serdang, Malaysia

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1829773

Reference183 articles.

1. Andrews-Swann, J. (2012). Cooking to remember: Nostalgia, food, and identity in Atlanta’s immigrant community. In 11th American Anthropological Association annual meeting “Borders and Crossings. The American Anthropological Association, 14–18, November.

2. NOSTALGIA IN ADVERTISING: A SEMIOTICAL ANALYSIS OF NOSTALGIA-THEMED AND NON-NOSTALGIA-THEMED PRINT ADS

3. Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy

4. Neural responses to nostalgia-evoking music modeled by elements of dynamic musical structure and individual differences in affective traits

Cited by 36 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Insurance Services, Sustainability, and Transformation of Businesses in the Nigerian Informal Sector: A Conceptual Review;Journal of African Business;2024-09-11

2. “This Whole Town Used to Look Like This”: The Uses of Nostalgia in Establishing Claims to Place and Practice in Northern California’s Forests;GeoHumanities;2024-09-04

3. Nostalgic consumer trends and nostalgia marketing;Ekonomia;2024-08-14

4. How nostalgia in advertising increases brand love: a cross-country study;Journal of Product & Brand Management;2024-07-30

5. Nostalgia in the entertainment industry: the case of Pokémon Go and The Little Mermaid;Redmarka. Revista de Marketing Aplicado;2024-06-28