Twitter to Manage Emotions in Political Marketing
Author:
Affiliation:
1. University of Burgos, Burgos, Spain
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1294870
Reference28 articles.
1. Introduction: Why Emotions are Crucial
2. Emotions and Political Identity
3. Interaction Ritual Chains
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