The Effects of Fear Appeal: A Moderating Role of Culture and Message Type-Reference-Cited by-同舟云学术

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The Effects of Fear Appeal: A Moderating Role of Culture and Message Type

Published:2013-08 Issue:4 Volume:19 Page:452-469
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Chung Hwiman,Ahn Euijin

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10496491.2013.817223

Reference31 articles.

1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

2. Effects of Fear-Arousing Communications and Topic Importance on Attitude Change

3. A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972

4. A Meta-Analysis of Research on Protection Motivation Theory

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review;Vaccines;2024-06-12

2. Early trajectories of cigarette and ENDS use among young adult recent Latino immigrants to U.S.;Journal of Ethnicity in Substance Abuse;2023-01-25

3. Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19;Journal of Promotion Management;2023-01-15

4. Being targeted: How counter-arguing and message relevance mediate the effects of cultural value appeals on disease prevention attitudes and behaviors;Frontiers in Psychology;2022-09-29

5. Lessons learned from the “Goodie Box”: A message design study developed and evaluated in community settings for cervical cancer prevention;Frontiers in Oncology;2022-09-08

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