Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India
Author:
Affiliation:
1. Temerlin Advertising Institute, Southern Methodist University, Dallas, USA
2. College of Merchandising, Hospitality and Tourism, University of North Texas, Denton, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1323261
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1. Mediating roles of karma and self‐enhancement in the effect of religious and spiritual primes on bystanders' reporting intention;International Journal of Consumer Studies;2022-05-13
2. Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19;International Journal of Advertising;2021-10-08
3. Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion;Journal of Advertising;2021-07-27
4. Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India;Journal of Advertising;2019-10-20
5. Religion in Domestic Violence Prevention PSAs: The Role of Religiosity in Motivating Christian Bystanders to Intervene;Journal for the Scientific Study of Religion;2019-08-09
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