Why Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior
Author:
Affiliation:
1. University of Florida, College of JM/COM, 1885 Stadium Road, Gainesville, FL, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1346536
Reference90 articles.
1. Dimensions of Brand Personality
2. The Malleable Self: The Role of Self-Expression in Persuasion
3. Predicting Consumers’ Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets
4. Facebook Profiles Reflect Actual Personality, Not Self-Idealization
5. The need to belong: Desire for interpersonal attachments as a fundamental human motivation.
Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. What is beautiful is good: attractive avatars for healthier dining and satisfaction;International Journal of Contemporary Hospitality Management;2024-03-25
2. Importance of Social Networking Sites and Determining Its Impact on Brand Image and Online Shopping: An Empirical Study;Sustainability;2023-03-14
3. Applying Machine Learning to Predict Online Customers Behaviour;SSRN Electronic Journal;2023
4. Do consumers follow their heart or mind when purchasing global brands? Empirical insights;Journal of Global Marketing;2022-09-10
5. Effect of Digital Marketing Capabilities and Blockchain Technology on Organizational Performance and Psychology;Frontiers in Psychology;2022-02-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3