Understanding Cosmopolitanism and Brand Origin Recognition Accuracy: The Moderating Effect of Need for Cognition
Author:
Affiliation:
1. John Molson School of Business, Concordia University, Montreal, Quebec, Canada
2. Department of Management and Marketing, University of Dayton, Dayton, Ohio, USA
3. Total Canada Inc., LaSalle, Quebec, Canada
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1380108
Reference58 articles.
1. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
2. Brand Origin Identification by Consumers: A Classification Perspective
3. The Cosmopolitan Society and Its Enemies
4. THE IMPACT OF ITEM PHRASING ON THE VALIDITY OF ATTITUDE SCALES FOR ELEMENTARY SCHOOL CHILDREN
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