Effects of Instagram User-Generated Content on Travel Inspiration and Planning: An Extended Model of Technology Acceptance
Author:
Affiliation:
1. Southern Utah University, Cedar City, Utah, USA
2. University of Southern Mississippi, Hattiesburg, Mississippi, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1989537
Reference66 articles.
1. Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories
2. “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content
3. Significance tests and goodness of fit in the analysis of covariance structures.
4. Social return and intent to travel
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