Web of Lies: Drivers and Consequences of Social Media (In)Authenticity
Author:
Affiliation:
1. Providence College, Providence College School of Business, Providence, RI, USA
2. John B. and Lillian E. Neff College of Business and Innovation, The University of Toledo, Toledo, OH, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1955077
Reference117 articles.
1. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
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5. What Motivates Consumers To Re-Tweet Brand Content?
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