Promotion and Branding from the Lens of Gamification in Challenging Times-Reference-Cited by-同舟云学术

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Promotion and Branding from the Lens of Gamification in Challenging Times

Published:2021-12-01 Issue: Volume: Page:1-7
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Spais George¹^ORCID,Behl Abhishek²^ORCID,Jain Kokil³^ORCID,Jain Varsha⁴^ORCID,Singh Gurinder³^ORCID

Affiliation:

1. School of Social Sciences, Hellenic Open University, Patras, Greece

2. Department Information Technology and Research, Fortune Institute of International Business, New Delhi, India

3. Amity International Business School, Amity University, Noida, India

4. Department of Marketing, MICA, Ahmedabad, India

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.2008849

Reference17 articles.

1. Gamification and gigification: A multidimensional theoretical approach

2. Empirical Investigation of Participation on Crowdsourcing Platforms

3. Hook vs. hope: How to enhance customer engagement through gamification

4. Effective Online Engagement Strategies Through Gamification

5. “Prevention is better than cure”: challenges in engaging employees through gamification

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1. Improved Non-Player Character (NPC) behavior using evolutionary algorithm—A systematic review;Entertainment Computing;2025-01

2. MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse;Journal of Consumer Behaviour;2024-09-02

3. The metaverse experience: A scale development study;Journal of Consumer Behaviour;2024-08-26

4. Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification;Journal of Promotion Management;2024-04-29

5. Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?;Journal of Promotion Management;2024-03-26

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