Mega-Influencers as Online Opinion Leaders: Establishing Cosmetic Brand Engagement on Social Media-Reference-Cited by-同舟云学术

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Mega-Influencers as Online Opinion Leaders: Establishing Cosmetic Brand Engagement on Social Media

Published:2022-11-16 Issue:3 Volume:29 Page:359-382
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Fitriati Rachma¹,Madu Siwi Inggit Sekar¹, ,

Affiliation:

1. Faculty of Administrative Science, Universitas Indonesia, Depok, Indonesia

Funder

Research & Development Directorates and Program Pendampingan Publikasi Internasional

Faculty of Administrative Science, Universitas Indonesia

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2143992

Reference103 articles.

1. Jordanian consumers’ adoption of telebanking

2. Explaining and predicting the adoption intention of mobile data services: A value-based approach

3. Analisa.oi. (2021). Tasya Farasya Instagram Analytics Profile (@tasyafarasya). https://analisa.io/profile/tasyafarasya

4. N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

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4. Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement;Journal of Promotion Management;2023-09-03

5. Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis);Marketing of Scientific and Research Organizations;2023-09-01

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