Hispanic-Americans, Mobile Advertising and Mobile Services-Reference-Cited by-同舟云学术

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Hispanic-Americans, Mobile Advertising and Mobile Services

Published:2015-01-02 Issue:1 Volume:21 Page:107-125
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Korgaonkar Pradeep,Petrescu Maria,Karson Eric

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10496491.2014.971211

Reference65 articles.

1. Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

2. Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians

3. Attitudes towards mobile marketing tools: A study of Turkish consumers

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Mobile Advertising to Hispanic Digital Natives;Journal of International Consumer Marketing;2021-04-16

2. Hispanics and viral advertising;Journal of Retailing and Consumer Services;2016-09

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