Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship
Author:
Affiliation:
1. Instituto Universitário de Lisboa (ISCTE-IUL) and Business research Unit (BRU/UNIDE), Lisbon, Portugal;
2. University Lusófona and ISEG-University of Lisbon, Lisbon, Portugal
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2019.1557814
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4. The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow
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