Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls
Author:
Affiliation:
1. Tshwane University of Technology, Pretoria, South Africa
2. University of Pretoria, Pretoria, South Africa
Funder
National Research Foundation of South Africa
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1888177
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