Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China’s Cultural Heritage Destination and Narrative Strategy in Travel Vlogs

Author:

Ding Jianwei1ORCID,Md Syed Md AzalanshahORCID,Shamshudeen Rosya Izyanie1ORCID

Affiliation:

1. Faculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, Malaysia

Publisher

Informa UK Limited

Reference88 articles.

1. The Cambridge Introduction to Narrative

2. Measurement of Oman's Destination Image in the US

3. Vlogs in L2 listening: EFL learners’ and teachers’ perceptions

4. The New Digital Storytelling

5. APNEWS. (2022). Dongpo cultural festival to be held in Meishan, China, the hometown of Su Dongpo. AP News. https://apnews.com/press-release/pr-newswire/travel-china-928cc2a12aca943f3b6b6f62fa3faea2

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