Application of Communication-Persuasion Theory in Destination Marketing in the Post-Pandemic Era
Author:
Affiliation:
1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China
2. Essex Business School, University of Essex, Colchester, Essex, GB, UK
Funder
work was supported by the
Hong Kong Polytechnic University
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Linguistics and Language,Language and Linguistics,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/19388160.2023.2240487
Reference50 articles.
1. Persuasion in Auditing: A Review Through the Lens of the Communication-Persuasion Matrix
2. Media Strategies for Marketing Places in Crisis
3. The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020)
4. HRD in tourism: A role for government?
5. Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1
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