1. Senior Lecturer in Communication, Skolan för datavetenskap och kommunikation, Kungliga Tekniska högskolan, Stockholm. The author thanks Steven Cammiss, Otto Fischer, Daniel Halft, Carol Jacobs, Anna Krakus, Johanna Schiratzki and the anonymous reviewers for critical comments and helpful suggestions. The study was made possible through a grant from Birgit och Gad Rausings stiftelse för humanistisk forskning. The article previously appeared in a special issue on Theatrical emotions in (2009) 21 Nordic...