The Biggest Winner: Using Statistics to Assess the Effectiveness of an E-Resources Promotional Campaign
Author:
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference35 articles.
1. Promoting and Marketing E-Resources
2. The Management and Support of Outreach in Academic Libraries
3. “Database of the Week”: Successfully Promoting Business Databases to Faculty
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