Analyzing the Influence of Marketing Intelligence and Risk-Taking of the Librarians of Kids/Teens Libraries on Competitive Advantage and User Loyalty-Reference-Cited by-同舟云学术

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Analyzing the Influence of Marketing Intelligence and Risk-Taking of the Librarians of Kids/Teens Libraries on Competitive Advantage and User Loyalty

Published:2018-10 Issue:4 Volume:37 Page:441-460
ISSN:0161-6846
Container-title:Public Library Quarterly
language:en
Short-container-title:Public Library Quarterly

Author:

Kiani Elham¹^ORCID,Pashootanizadeh Mitra²^ORCID,Ansari Azarnoush³^ORCID

Affiliation:

1. Master of Knowledge and Information Science, University of Isfahan, Isfahan, Iran

2. Department of Knowledge and Information Science, Faculty of Education and Psychology, University of Isfahan, Isfahan, Iran

3. Department of Management, University of Isfahan, Isfahan, Iran

Publisher

Informa UK Limited

Subject

Library and Information Sciences

Link

https://www.tandfonline.com/doi/pdf/10.1080/01616846.2018.1513257

Reference35 articles.

1. A cross-country study of marketing effectiveness in high-credence services

2. Competitive intelligence

3. The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How to improve the university library intelligent knowledge service: A system dynamics model;Journal of Information Science;2021-09-21

2. How Can Marketing Intelligence Support Tourism Companies to Increase Their Competitiveness?;Multilevel Approach to Competitiveness in the Global Tourism Industry;2020

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