Community Connections: Advocating for Libraries through Effective Brand Advocacy-Reference-Cited by-同舟云学术

Community Connections: Advocating for Libraries through Effective Brand Advocacy

Published:2019-05-09 Issue:4 Volume:39 Page:295-309
ISSN:0161-6846
Container-title:Public Library Quarterly
language:en
Short-container-title:Public Library Quarterly

Author:

Singh Rajesh¹,Trinchetta Gabriella G.¹

Affiliation:

1. Division of Library and Information Science, St. John‘s University, New York, USA

Publisher

Informa UK Limited

Subject

Library and Information Sciences

Link

https://www.tandfonline.com/doi/pdf/10.1080/01616846.2019.1613626

Reference55 articles.

1. Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value

2. Word‐of‐mouth marketing: abandoning the academic library ivory tower

3. Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers’ Brands

4. Barber, P. 2014. Contagious marketing: How libraries can get more word of mouth buzz. American Libraries. Accessed December 21, 2018. https://americanlibrariesmagazine.org/2014/02/10/contagious-marketing/.

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