A sociosemiotic approach to consumer engagement in user-generated advertising
Author:
Affiliation:
1. Department of English, University of Kassel, Kassel, Germany
Publisher
Informa UK Limited
Subject
Linguistics and Language,Language and Linguistics,Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/10350330.2017.1381452
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