Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads
Author:
Affiliation:
1. Department of Media and Communication, Xi'an Jiaotong-Liverpool University, Suzhou, People’s Republic of China
2. Griffith Centre for Design and Innovation Research, Griffith University, Gold Coast, Australia
Publisher
Informa UK Limited
Subject
Linguistics and Language,Language and Linguistics,Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/10350330.2020.1720992
Reference41 articles.
1. What’s in a click? A social semiotic framework for the multimodal analysis of website interactivity
2. Beyond authenticity: a visual-material analysis of locality in the global redesign of Starbucks stores
3. Tracking visual segmentation: connecting semiotic and cognitive perspectives
4. Selling the environment: Green marketing discourse in China׳s automobile advertising
Cited by 19 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Analisis Semiotik Perilaku Manusia dalam “Monster” oleh Seulgi dan Irene;Journal Customary Law;2024-05-21
2. A Semiotic Analysis of Cultural Differences Between Australian and Emirati E-commerce Websites;FIIB Business Review;2024-01-06
3. A market- and time-consistent extension for the EIOPA risk-margin;European Actuarial Journal;2023-02-08
4. Unboxing the Chinese Blind Boxes among China’s grown-up missing children: Probabilistic and elastic prosumption through mediated collection, exchange and resale of figurines;Global Media and China;2022-11-14
5. An analysis of cultural dissemination and national image construction in Chinese influencer Li Ziqi’s vlogs and its impact on international viewer perceptions on YouTube;The Journal of Chinese Sociology;2022-10-18
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3