Fighting whom? A critical approach to marketing communication of skin whitening product in Taiwan

Author:

Lee Yi-Jing1

Affiliation:

1. Department of Marketing, Feng Chia University (FCU), Taichung, Taiwan

Publisher

Informa UK Limited

Subject

Linguistics and Language,Language and Linguistics,Communication,Cultural Studies

Reference57 articles.

1. Angeloglou, Maggie. 1970. A History of Make-Up. New York: Macmillan.

2. Baudrillard, Jean, and Sheila Faria Glaser. 2020. Simulacra and Simulation. Ann Arbor: The University of Michigan Press.

3. BBC. 2020. “Taiwan General Election in 2020: The Story of the Second Generation of Vietnamese Immigrant Voters.” https://www.bbc.com/zhongwen/trad/chinese-news-51031939.

4. BBC. 2022. “The ‘Chinese’ Brand Affected by the Black Protest Movement in the United States - ‘Darlie’.” https://www.bbc.com/zhongwen/trad/world-53107461.

5. AIDS and Metaphor: Toward the Social Meaning of Epidemic Disease;Brandt Allan M.;Social Research,1988

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