Local Culinary Tourism Model to Attract Repurchase Intention for Generation-Z Tourists at Superior Destinations in Jakarta

Abstract

The culinary richness of an area is one of the attractions for tourists. Nowadays, quite a few tourists deliberately come to a destination to get the experience of enjoying delicious local and foreign food, to see firsthand the potential for authentic production. This research aims to test the influence of the variables destination image, food quality, and local food repurchase intention. The sample used in this research was Gen-Z who often do culinary arts with a total of 328 respondents. Research data was obtained from the results of filling out a questionnaire and analyzed using SEM analysis techniques with the help of the SEM PLS program. This research method is a quantitative approach, where the sample determination uses non-probability sampling with purposive sampling. The hypothesis will be tested using an ordinal scale on a Likert scale. Research hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) to measure Validity and Reliability as well as the Structural Inner Model and Outer Model. The results of this research show that (1) Destination image has a positive and significant effect on repurchase intention for local food; (2) Food quality has a positive and significant effect on repurchase intention of local food.