Circular Economy and Digital Transformation: Enhancing Corporate Competitiveness in the Market

Abstract

In the context of depleting natural resources and severe environmental pollution, the circular economy concept has emerged as a potential solution to address these challenges. The shift towards a circular economy involves transitioning from a linear model to one that emphasizes reuse and recycling, fostering sustainability and providing long-term economic benefits for businesses. Digital transformation is essential for enterprises to maintain and enhance their market competitiveness. This paper explores how integrating the circular economy with digital transformation can improve a company's market position. The analysis includes specific benefits, practical examples of successful companies, and strategic recommendations for maximizing the potential of these concepts. The findings suggest combining circular economy principles with digital transformation can lead to significant environmental and economic advantages, thus improving a company's competitive edge.