In recent years, with the rapid development of the information age and the wide dissemination of information technology knowledge, the “Internet + micro era” has been created, and the diversified development of the art field has also been promoted at the same time. The difference between professional and traditional education in digital art design education is a great challenge and change that modern innovative education will face. In this context, digital media art design education is facing a phase of adjustment. Based on the current situation of digital media art design education, this paper analyzes the influence and existing problems of digital media art in contemporary art design education, including the confusion of teaching mode, the deficiency of knowledge construction system and the aging of course content. Finally, some countermeasures and suggestions are put forward from the perspective of innovative thinking education.