Efficiency of Outsourcing and Outstaffing Mechanisms Based on MOOCs in the Market of Entrepreneurial Education Services

Abstract

The purpose of this article is to analyze, based on new experimental data, the ef-fectiveness of entrepreneurship education using outsourcing and outstaffing (O&O) mechanisms based on the implementation of a massive open online course (MOOC). The field study was conducted among 205 undergraduate stu-dents enrolled in entrepreneurial programs in Management and Economics at three Russian universities. As a result of the study, the following hypotheses were confirmed. Namely, H1 "Implementation of O&O does not reduce student satisfaction with the educational process", H2 "Implementation of O&O does not reduce the level of students' understanding of theoretical teaching materials". H3 "Implementation of O&O does not reduce the level of students' understanding of practical learning tasks", H4 "The introduction of O&O has a positive impact on the business environment of the university". H5 "The introduction of O&O has a positive impact on the entrepreneurial intentions of students", H6 "The introduc-tion of O&O does not reduce the level of students' achievements". At the same time, all O&O elements were included in the educational process through online access to MOOCs based on EdX. The practical significance of the results ob-tained in the article is that the proposed approach allows one to effectively imple-ment outsourcing and outstaffing for the organization of entrepreneurial education based on MOOC, the creation and connection of which does not require signifi-cant costs from the university.