SPECIFICS IN THE FUNCTIONING OF A DIGITAL ENTERPRISE

Abstract

Krasimir Shishmanov E-mail: k.shishmanov@uni-svishtov.bg PhD, Professor, D. A. Tsenov Academy of Economics. Svishtov, Bulgaria https://orcid.org/0000-0001-9874-2149   Kremena M. Marinova E-mail: k.marinova@uni-svishtov.bg PhD, Head assistant professor, D. A. Tsenov Academy of Economics Svishtov, Bulgaria https://orcid.org/0000-0001-8035-7891   Abstract: The Digital Enterprise is an organization that uses information technology (IT) to gain a competitive advantage in all aspects of its operations, including production, business processes, marketing, and customer interaction. Many characteristics divide building and operating a digital firm from marketing. Computers incorporated in all devices monitor and control physical processes, influencing production and control systems via a feedback loop. The idea in digital enterprises is not only to create automated systems where computers are integrated or embedded in certain physical devices or systems, but to combine and harmonize more production models with computer ones. The aim of the study is to reveal and analyze characteristics of digital enterprise and to bring out those of them that are specific to it, distinguish it from the traditional enterprise and determine its functioning. To achieve that goal, we determined stages in the development of the infrastructure of the digital enterprise and a key requirement to a universal monitoring system which supports it. Based on our research we can conclude that the main goal of digital enterprise is to mix and harmonize traditional production methods with computerized ones, involving human participation in it. the main problem we distinguished is the complexity of providing the most trustworthy and relevant data, which came from many and heterogeneous sources.