Consumer Behavior Analysis of Islamic Financial and Banking Institutions-Reference-Cited by-同舟云学术

Consumer Behavior Analysis of Islamic Financial and Banking Institutions

Published:2023-09-04 Issue:2 Volume:2 Page:55-66
ISSN:2808-6430
Container-title:Jurnal Keuangan dan Perbankan (KEBAN)
language:
Short-container-title:JKK

Author:

Hatta Achmad,Amarul Amarul,Supriatna Yuda

Abstract

This study aims to determine the problems that exist in consumer behavior in Islamic financial and banking institutions. To find out this, a research was conducted on consumer behavior especially at Islamic Banks. This study uses a qualitative approach using secondary data. The results of the analysis show that there are several consumers behavior problems related with their intention and interest towards Islamic banks namely: religious/beliefs, culture factor and social factors, personal factors, psychology, motivation, perception, learning process, attitudes, ease and speed of processing, location and physical attributes, price, employee service.

Publisher

Universitas Serang Raya

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