Abstract
The fertilizer industry plays a crucial role in assuring the food security of a nation, but it also faces significant environmental obstacles. These problems often contribute to decreased supply chain efficiency and overall industrial productivity. The industry's focus on profit maximization hinders adopting green supply chain strategies. This paper examines company q's adoption of green supply chain management (GSCM) practices. This study evaluates its performance using the green supply chain operations reference (Green SCOR) model, scoring 73.54 out of 100, classifying it as 'good.' However, there is room for improvement, especially concerning key performance indicators (KPIs). This paper identifies six KPIs that fall below satisfactory levels and offers specific recommendations for improvement. This study significantly contributes to the fertilizer industry by providing actionable insights for practitioners and advancing theoretical understanding by highlighting key overlooked indicators. Furthermore, this research also emphasizes the crucial role of government policies in stimulating the implementation of sustainable supply chain practices.
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