Raising the Bar: Certification Thresholds and Market Outcomes

Author:

Hui Xiang1,Saeedi Maryam2,Spagnolo Giancarlo3,Tadelis Steven4

Affiliation:

1. Washington University (email: )

2. Carnegie Mellon University (email: )

3. University of Rome Tor Vergata, EIEF, and CEPR (email: )

4. University of California Berkeley, NBER, and CEPR (email: )

Abstract

Certification of sellers by trusted third parties helps alleviate information asymmetries in markets, yet little is known about the impact of a certification’s threshold on market outcomes. Exploiting a policy change on eBay, we study how a more selective certification threshold affects the distribution of quality and incumbent behavior. We develop a stylized model that shows how changes in selectivity change the distribution of quality and prices in markets. Using rich data from hundreds of online categories on eBay.com , we find support for the model’s hypotheses. Our results help inform the design of certification selectivity in electronic and other markets. (JEL D82, L11, L15, L86)

Publisher

American Economic Association

Subject

General Economics, Econometrics and Finance

Reference32 articles.

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4. Butler, Jeffrey V., Enrica Carbone, Pierluigi Conzo, and Giancarlo Spagnolo. 2013. "Reputation and Entry in Procurement." Center for Economic Policy Research Discussion Paper DP9651.

5. Cabral, Luís. 2012. "Reputation on the Internet." In The Oxford Handbook of the Digital Economy, edited by Martin Peitz and Joel Waldfogel, 343-354. Oxford: Oxford University Press.

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