The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials-Reference-Cited by-同舟云学术

The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials

Published:2023-05-01 Issue: Volume:113 Page:653-658
ISSN:2574-0768
Container-title:AEA Papers and Proceedings
language:en
Short-container-title:AEA Papers and Proceedings

Author:

Ho Lisa¹,Breza Emily²,Banerjee Abhijit¹,Chandrasekhar Arun G.³,Stanford Fatima C.⁴,Fior Renato⁵,Goldsmith-Pinkham Paul⁶,Holland Kelly⁷,Hoppe Emily⁸,Jean Louis-Maël⁹,Ogbu-Nwobodo Lucy¹⁰,Olken Benjamin A.¹,Torres Carlos¹¹,Vautrey Pierre-Luc¹,Warner Erica¹²,Duflo Esther¹,Alsan Marcella¹³

Affiliation:

1. Massachusetts Institute of Technology, Department of Economics (email: )

2. Harvard University, Department of Economics (email: )

3. Stanford University, Department of Economics (email: )

4. Massachusetts General Hospital, Department of Medicine, Neuroendocrine Unit, Department of Pediatrics, Endocrinology (email: )

5. Assistance Publique Hôpitaux de Paris (email: )

6. Yale University, School of Management (email: )

7. Lynn Community Health Center (email: )

8. Johns Hopkins University, School of Nursing (email: )

9. Abdul Latif Jameel Poverty Action Lab (email: )

10. Massachusetts General Hospital and University of California, San Francisco (email: )

11. Massachusetts General Hospital for Children, Department of Pediatrics (email: )

12. Massachusetts General Hospital (email: )

13. Harvard Kennedy School of Government (email: )

Abstract

COVID-19 vaccines are widely available in wealthy countries, yet many remain unvaccinated. We report on two studies (United States and France) with millions of Facebook users that tested two strategies central to vaccination outreach: health professionals addressing common concerns and motivating “ambassadors” to encourage vaccination in their social networks. We can reject very small effects of any intervention on new first doses (0.16 pp, United States; 0.021 pp, France), with similar results for second doses and boosters (United States). During the Omicron wave, messaging aimed at the unvaccinated or those tasked with encouraging others did not change vaccination decisions.

Publisher

American Economic Association

Subject

General Medicine

Link

https://pubs.aeaweb.org/doi/pdf/10.1257/pandp.20231112

Reference15 articles.

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2. Altman, Drew. 2021. "Why Doctors and Nurses Can Be Vital Vaccine Messengers." Kaiser Family Foundation, April 5. https://www.kff. org/coronavirus-covid-19/perspective/whydoctors-and-nurses-can-be-vital-vaccine-messengers/.

3. Alsan, Marcella, and Sarah Eichmeyer. 2021. "Experimental Evidence on the Effectiveness of Non-experts for Improving Vaccine Demand." NBER Working Paper 28593.

4. Comparison of Knowledge and Information-Seeking Behavior After General COVID-19 Public Health Messages and Messages Tailored for Black and Latinx Communities

5. Using Gossips to Spread Information: Theory and Evidence from Two Randomized Controlled Trials

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