1. Department of Marketing, W.P. Carey School of Business, Arizona State University, Box 874106, Tempe, AZ 85287-4106 (e-mail: )
2. School of Business and Economics, Universidad de los Andes, Mons. Alvaro del Portillo 12455, Santiago, Chile, and Leonard Davis Institute of Health Economics (e-mail: )
3. Office of Information Products and Data Analytics, Centers for Medicare and Medicaid Services, 7500 Security Boulevard, Mailstop B2-29-04, Baltimore, MD 21244 (e-mail: ).