On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

Author:

Bernheim B. Douglas1

Affiliation:

1. Department of Economics, Stanford University, Stanford, CA 94305–6072.

Abstract

This paper attempts to identify and articulate the specific ways in which the emerging field of neuroeconomics might shed light on traditional positive and normative questions in economics, as well as the likely limitations of its potential contributions. It sets forth both reservations and reasons for guarded optimism. (JEL D01, D87)

Publisher

American Economic Association

Subject

General Economics, Econometrics and Finance

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