Retail Assortment: More ≠ Better
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Publisher
Springer-Verlag
Link
http://link.springer.com/content/pdf/10.1007/3-540-28433-8_15.pdf
Reference13 articles.
1. Boatwright, Peter and Joseph C. Nunes (2001): Reducing Assortment: An Attribute-Based Approach, Journal of Marketing, 65 (July), 50–63; Correction July 2004.
2. Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister (1998): “Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction,” Journal of Marketing Research, 35 (May), 166–176.
3. Chernev, Alexander (2003): When More is Less and Less is More: The Role of Ideal Point Availability and Assortment in Consumer Choice, Journal of Consumer Research, 30 (September), 170–183.
4. Dreze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994): Shelf Management and Space Elasticity, Journal of Retailing, 70(Winter), 301–326.
5. Gourville, J. & Soman, D. (2005): Overchoice and Assortment Type: When and why variety backfires, Marketing Science, forthcoming.
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