Green Marketing Strategies: Research Agenda for Sustainable Consumer Behavior and Corporate Responsibility
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-2981-4_6
Reference20 articles.
1. Ahmed RR et al (2023) Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA. Environ Sci Pollut Res 30(5):11473–11495
2. Bhardwaj S et al (2023) The state of research in green marketing: a bibliometric review from 2005 to 2022. Sustainability 15(4):2988
3. Chamorro A, Rubio S, Miranda FJ (2009) Characteristics of research on green marketing. Bus Strateg Environ 18(4):223–239
4. Cronin JJ et al (2011) Green marketing strategies: an examination of stakeholders and the opportunities they present. J Acad Mark Sci 39:158–174
5. Dangelico RM, Vocalelli D (2017) “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. J Clean Prod 165:1263–1279
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