Maneuvering the Crossroads of Fast Fashion: Emergence of Populist Consumerism, Co-Creation, and Sustainability

Author:

Nair PoornimaORCID,Kumar SunitaORCID

Publisher

Springer Nature Singapore

Reference11 articles.

1. Albella E, Balchandani A, Cornbleet N, Le L (2022) In search of fashion’s sustainability seekers. Mckinsey and Company. https://www.mckinsey.com/industries/retail/our-insights/in-search-of-fashions-sustainabilityseekers#/. Accessed 20 Nov 2023

2. Allon G (2022) Our addiction to quick, cheap fashion is adding 101 million tons of waste to landfills each year and holiday shopping only makes it worse. Business Insider India. https://www.businessinsider.in/retail/news/our-addiction-to-quick-cheap-fashion-is-adding-101-million-tons-to-landfills-each-year-and-the-holidays-are-only-going-to-make-it-worse/articleshow/96427916.cms. Accessed 22 Nov 2023

3. Behnke A (ed) (2016) The international politics of fashion: being fab in a dangerous world. Routledge

4. Edelbaum S (2016) How H+M is trying to balance fast fashion with revolutionary recycling. https://www.fastcompany.com/3065862/how-hm-is-trying-to-counteract-fast-fashion-with-revolutionary-recycling. Accessed 20 Nov 2023

5. Ertekin ZÖ (2017) The true cost: the bitter truth behind fast fashion. Mark Glob Dev Rev 2(3) https://doi.org/10.23860/mgdr-2017-02-03-07. Accessed 22 Nov 2023

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