The Power of a Multisensory Experience—An Outlook on Consumer Satisfaction and Loyalty

Author:

Rodrigues PedroORCID,Real ElizabethORCID,Barbosa IsabelORCID

Publisher

Springer Nature Singapore

Reference36 articles.

1. Pozo, V., Díaz, I., Frigerio, M.: Aplicación del modelo de Marketing Sensorial de Húlten, Broweus y van Dijk a una empresa chilena del retail. In: XVI Congresso Internacional de Contaduría Administración e Informática, Área de Investigación: Mercadotecnia, Cidad Universitaria, México (2011)

2. Peruzzo, M.: As três mentes do neuromarketing. Alta Books, Rio de Janeiro (2015)

3. Krishna, A., Schwarz, N.: Sensory marketing, embodiment, and grounded cognition: a review and introduction. J. Consum. Psychol. 24(2), 159–168 (2014)

4. Krishna, A., Cian, L., Sokolova, T.: The power of sensory marketing in advertising. Curr. Opin. Psychol. 10, 142–147 (2016)

5. Wörfel, P., Frentz, F., Tautu, C.: Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing. Eur. J. Mark. 56(3), 704–737 (2022)

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