Author:
Magalhães Miguel,Santos Fernando Pinto
Publisher
Springer Nature Singapore
Reference28 articles.
1. Kirova, V.: Exploring the role of strategic marketing department. J. Mark. Dev. Competitiveness 11(2), 27–38 (2017)
2. Kumar, V.: Evolution of marketing as a discipline: what has happened and what to look out for. J. Mark. 79(1), 1–9 (2015)
3. Homburg, C., Vomberg, A., Enke, M., Grimm, P.: The loss of the marketing department’s influence: is it really happening? And why worry? J. Acad. Mark. Sci. 43(1), 1–13 (2015)
4. Verhoef, P., Leeflang, P., Reiner, J., Natter, M., Baker, W., Grinstein, A., Gustafsson, A., Morrison, P., Saunders, J.: A cross-national investigation into the marketing department’s influence within the firm: toward initial empirical generalizations. J. Int. Mark. 19(3), 59–86 (2011)
5. Contreras, F., Ramos, M.: What is marketing? A study on marketing managers’ perception of the definition of marketing. InForum Empresarial 21(1), 49–69 (2016)