What Changed in One Year of a Pandemic and What the Portuguese are not Willing to Admit: Consumer Neuroscience and Predictive Analytic Contributes to Communication Strategy

Author:

Chkoniya ValentinaORCID,Reykowska Dorota,Ohme Rafal,Côrte-Real Ana

Publisher

Springer Nature Singapore

Reference37 articles.

1. Chkoniya, V., Reykowska, D., Ohme, R.: What do Portuguese really feel about the COVID-19 pandemic CN and PA—discovering new perspectives BT. In: Rocha, A., et al. (2021) Marketing and Smart Technologies, pp. 283–294. Springer Singapore (2021).

2. Harari, Y.N.: Disease in a world without a Leade. TIME Mag. 195, 46–47 (2020)

3. Moses, E., Clark., K.R.: The Neuromarketing Revolution: Bringing Science and Technology to Marketing Insight. IGI Global, (2020). https://doi.org/10.4018/978-1-7998-3115-0.ch024

4. Van Bavel, J.J., et al.: Using social and behavioural science to support COVID-19 pandemic response. Nat. Hum. Behav. 4, 460–471 (2020)

5. Dirks, N.: We need social science, not just medical science, to beat the pandemic. Sci. Am. (2021)

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