Research on the Evaluation of Tourism Digital Content Marketing Based on PCA-AHP

Author:

Liu Kewen,Xian Hui

Publisher

Springer Nature Singapore

Reference30 articles.

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3. Dong, N., Zhang, C.H.: Study of tourist satisfaction in a free forest park in the context of comprehensive tourism: a case of Wangshunshan in Shaanxi Province (in Chinese). Tour. Tribune 34(6), 109–123 (2019)

4. Shen, S., Sotiriadis, M., Zhang, Y.: The influence of smart technologies on customer journey in tourist attractions within the smart tourism management framework. Sustainability 12, 4157 (2020)

5. Shi, T.T., Zeng, L., Jin, W.M.: Indicator system and the construction level of WeChat official accounts service functions for tourists of 5A tourist attractions. Tour. Tribune 36(10), 085–097 (2021). (in Chinese)

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