Predictive Modeling for Marketing Strategies: A Case Study of a Superstore’s Gold Membership Offer Using Advanced Analytics and Machine Learning Techniques
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Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-99-7814-4_17
Reference19 articles.
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3. J.S. Kiran, P.S.V.S. Rao, P.V.R.D.P. Rao, B.S. Babu, N. Divya, Analysis on the prediction of sales using various machine learning testing algorithms, in International Conference on Computer Communication and Informatics 2022 (IEEE, Coimbatore, India, 2022), pp. 1–6
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5. A. Akanksha, D. Yadav, D. Jaiswal, A. Ashwani, A. Mishra, Store-sales forecasting model to determine inventory stock levels using machine learning, in International Conference on Inventive Computation Technologies 2022 (IEEE, Nepal, 2022), pp. 339–344
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