Research on the Marketing Strategy of Double Eleven Shopping Festival Based on Web Text Analysis
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Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-4045-1_65
Reference10 articles.
1. Chen, C., Li, X.: Effects of singles’ day atmosphere stimuli and confucian values on consumer purchase intention. Asia Pac. J. Mark. Logist. (2019)
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3. Tang, L.-P.: 2009–2019 Tmall double 11 advertising marketing strategy research. Guizhou University for Nationalities (2020). https://doi.org/10.27807/d.cnki.cgzmz.2020.000098
4. Chen S.R.: Analysis of “double eleven” online marketing strategy. Natl. Bus. Situat. (Econ. Theory Res.) (02), 22–23 (2016). https://doi.org/10.16834/j.cnki.issn1009-5292.2016.02.011
5. Jia, Y.: Marketing strategy of e-commerce in the market from double 10. Mall Mod. (29), 31–32 (2015). https://doi.org/10.14013/j.cnki.scxdh.2015.29.020
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