The Strategies of Connecting with Chinese Online Shoppers
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-10-2459-7_7
Reference5 articles.
1. Gao S, Zhang X (2016, September) Understanding business models in the sharing economy in China: a case study. In conference on e-business, e-services and e-society. Springer, pp 661–672
2. Li D, Li J, Lin Z (2008) Online consumer-to-consumer market in China – a comparative study of Taobao and eBay. Electron Commer Res Appl 7(1):55–67
3. Luo P (2009) Analysis of cultural differences between west and east in international business negotiation. Int J Bus Manag 3(11):103
4. Men LR, Tsai WHS (2013) Beyond liking or following: understanding public engagement on social networking sites in China. Public Relat Rev 39(1):13–22
5. Uncles MD, Wang C, Kwok S (2010) A temporal analysis of behavioural brand loyalty among urban Chinese consumers. J Mark Manag 26(9–10):921–942
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