Author:
Nadzri Wan Nadiah Mohd,Musa Rosidah,Hussin Md Nasarudin
Reference46 articles.
1. Hashim NA (2008) Purchase intention of distance learning student towards Proton brand’s car: product cues, attitude and ethnocentrism, December. Universiti Utara Malaysia
2. Association MA (2012) Market review for 2011 and outlook for 2012
3. Chiou J-S, Chi-Chung S (2002) The effects of satisfaction, opportunism, and asset specificity on consumers’ loyalty intention toward internet portal sites. Int J Serv Ind Manag 17(1):7–22
4. Hirschman EC, Holbrook MB (1982) The experiential aspect of consumption: consumer fantasies, feelings, and fun. J Consum Res 9(2):132–140
5. Brakus JJ, Schmitt BH, Zarantonello L (2009) Brand experience: what is it? How is it measured? Does it affect loyalty? J Mark 73:52–68
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献