Cultural Influences on Consumption: Insights from India

Author:

Tamta Meenakshi,Kamboj Arpana

Publisher

Springer Nature Singapore

Reference26 articles.

1. Nandhakumar R, Magesh R (2017) The performance of textile and apparel industries in India and its future prospects. Int J Mech Eng Technol 8:357–362

2. Vasa J, The limiting and facilitating factors for export through textile, chemical and pharmaceutical SMEs: In Indian perspective. J Business Manag 13(6):52–56

3. Gereffi G (2002) Outsourcing and changing patterns of international competition in the apparel commodity chain. In: Responding to globalization: societies, groups and individuals conference, Boulder, Colorado, pp 4–7

4. Berwal (2019) Significance of Indian traditional textiles industry-an overview. J Emerging Tech Innovat Res 6(5):343–352

5. Kotler P (2000) Marketing management, 10th edn. Prentice Hall Inc., New Jersey

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