The Effectiveness of Advertising Media Channels in Encouraging Travel to a Post-disaster Destination: A Case in Japan-Reference-Cited by-同舟云学术

The Effectiveness of Advertising Media Channels in Encouraging Travel to a Post-disaster Destination: A Case in Japan

Published:2019 Issue: Volume: Page:61-65
ISSN:2191-5504
Container-title:SpringerBriefs in Economics
language:
Short-container-title:

Author:

Huang Mei

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-13-6336-8_7

Reference18 articles.

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3. Byun J, Jang SS (2015) Effective destination advertising: matching effect between advertising language and destination type. Tour Manag 50:31–40

4. Chang HH, Chen SW (2008) The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator. Online Inf Rev 32(6):818–841

5. Chew EYT, Jahari SA (2014) Destination image as a mediator between perceived risks and revisit intention: a case of post-disaster Japan. Tour Manag 40:382–393

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